Guyzrcrazy

As co-Producer & Social Media Manager for podcast Guyzrcrazy, I had a hand in production from research & development, marketing, and distribution. Here, I created content calendars, organized photoshoots to gather content, and managed community engagement to successfully boost social media growth. I developed all branding including color palettes, fonts, and copy, and designed a brand-aligned website using Wix. I partnered with similar brands to sponsor influencer marketing campaigns, worked with sponsors to generate revenue, and orchestrated social media giveaways of branded merchandise. I spearheaded cross-promotional efforts on other podcasts and their social media channels, and was able to grow an exponentially-growing loyal fan base. I generated hashtags and maximized SEO through blog posts and keyword optimization to increase the number of listeners in the USA and beyond, and to successfully broaden the listener demographics. Additionally, I managed distribution efforts to promote Guyzrcrazy on a variety of platforms including Google Podcasts, Apple Podcasts, Spotify, Anchor, and Castbox.

Check out GRC on Instagram here.