Whitney Woerz

During my time working with songwriter Whitney Woerz, I worked on all aspects of her social media as well as b2c product marketing campaigns. I created weekly content calendars for Facebook, Instagram, & Twitter, brainstormed Tiktok campaigns, and wrote copy for all platforms while maintaining brand integrity within a newly-designed and orchestrated rebrand. I managed a team of interns that helped promote her single Idea of Her through community engagement and social media, which contributed to the song rising second in popularity on her Spotify. I also utilized my copywriting skills for her wikipedia page, designed and managed ad campaigns for her song Retrograde via Facebook Ad Manager, and helped run her social media accounts.

In this position I became familiar with Trello, Sprout Social, Facebook Ad Manager, Canva, and Adobe Photoshop.